There is a difference between a print and a fine art print. It is not always visible at a glance — but you feel it the moment you hold one in your hands, and you see it every day it hangs on your wall.
At EKKOVISUALS, every piece in our collection is produced to a single standard: the one used by galleries and museums. This guide explains what that means in practice, and why it matters when you are choosing art for your home.
What Is a Fine Art Print?
A fine art print — sometimes called a giclée print — is produced using professional-grade pigment inkjet technology on archival-quality paper or canvas. The term giclée (from the French gicler, to spray) refers to the printing method: microscopic droplets of pigment-based ink applied with extraordinary precision to produce an image with gallery-quality tonal range and detail.
The result is a print that looks closer to an original photograph than anything produced on a commercial press. Deep shadows. Clean highlights. Colours and tones that remain faithful to the artist’s vision.
What Makes the Paper Matter
Paper is not a background detail. It is half the artwork.
All EKKOVISUALS prints are produced on 230gsm fine art matte paper — a heavyweight, acid-free stock with a smooth, non-reflective surface. The weight gives the print a substantial, premium feel that cheap paper simply cannot replicate. The matte finish means no glare, no reflections, and a viewing experience that holds up in any light.
Acid-free paper matters for longevity. Standard paper yellows and degrades over time as acids in the material break down the fibres. Archival paper does not. Combined with our pigment-based inks — which are rated to resist fading for 75 years or more under normal indoor display conditions — an EKKOVISUALS print is built to outlast most of the furniture in your home.
Pigment Inks vs. Dye Inks
Most consumer printers use dye-based inks, which are vivid immediately after printing but fade relatively quickly — often within a few years when exposed to light. Professional fine art printing uses pigment-based inks: larger, more stable molecules that bond to the paper surface and resist ultraviolet degradation far more effectively.
For a print you are going to live with for years, the difference is significant. Pigment inks are the reason fine art prints from the 1990s still look fresh in galleries today.
Why Nordic Photography Translates So Well to Print
Daniel Licht, the photographer behind EKKOVISUALS, works with the Nordic landscape in a way that is particularly well-suited to the fine art print format. The images favour restraint: wide tonal ranges, carefully controlled contrast, and compositions built around negative space and natural light.
These qualities — subtlety, depth, quiet — are precisely what fine art printing renders best. A busy, high-saturation image can look acceptable on a cheap print. A photograph built on nuance requires quality materials to communicate what the photographer actually saw.
Choosing Your Size
EKKOVISUALS prints are available in three sizes, each suited to a different kind of space and intention:
- A4 (21 × 29.7 cm / 8.3 × 11.7 in) — The most intimate format. Works beautifully on a shelf, desk, or as part of a closely arranged gallery wall.
- A3 (29.7 × 42 cm / 11.7 × 16.5 in) — The most versatile size. Strong enough to work alone above a bed or console, small enough to sit within a composition of multiple prints. Our most popular choice.
- 50 × 70 cm (19.7 × 27.6 in) — The statement format. Designed for walls where the art is the focal point of the room.
If you are unsure which size to choose, a useful rule of thumb: measure the wall space you have in mind, and choose the print that fills roughly two-thirds of that width. Art that is too small for its wall feels apologetic. Art that fits reads as intentional.
Framing Your Print
All EKKOVISUALS prints are sold unframed. This is a deliberate choice — the right frame depends on your interior, and no one knows your home better than you do.
- For nature prints in warm tones, a slim oak or natural timber frame complements rather than competes with the image.
- For black and white prints, a matte black frame is the most authoritative choice. Brushed aluminium reads as more contemporary.
- A white mat border inside the frame adds visual breathing room and a gallery-like quality to any print.
Standard frame sizes (A4, A3, 50 × 70 cm) are widely available in most home stores, so finding a frame to fit is straightforward.
A Print That Lasts
The prints we make are not seasonal decorations. They are not fast fashion for walls. They are images that Daniel Licht has spent years learning to see, and that we produce to a standard designed to outlast passing trends.
Buy a fine art print because you want to live with it. Because the image means something. Because in ten years, it will still be exactly what it was the day it arrived.
Browse the full EKKOVISUALS collection at ekkovisuals.com.
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